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Feel Good TentEvent – From hidden gem to online eye-catcher
Feel Good TentEvent is a unique event venue deep in the woods, perfect for romantic weddings as well as large corporate events. Despite the enchanting setting and capacity for 150–750 guests, they struggled with:
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Poor online visibility – their previous site ranked low on relevant keywords, so potential clients didn’t find them.
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No distinctive look – the charm of the woods and the outdoor feeling didn’t come across, so visitors had no “wow” moment.
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Low conversion – visitors didn’t immediately know where to request information or a quote. This led to missed bookings and low occupancy.
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One message for everyone – wedding couples and corporate planners got the same story, without tailored content or navigation.
Their goal was clear: a website that not only breathes the magic of the venue, but also brings in more targeted enquiries and positions them as the outdoor venue of the Netherlands.
Modernising the logo
Alongside the website we also gave the Feel Good TentEvent logo a fresh update. The original design had charm, but looked a little dated and lacked the clean, contemporary look that suits a premium event venue.
We deliberately kept it recognisable: the core and the natural feel stayed intact, so existing clients still recognise the brand instantly. At the same time the logo was tightened with modern typography and simplified shapes, giving a more professional, upmarket look.
The brand colours (#076633 and #c2c013) were refined and better balanced for screen and print. The new logo is also flexible: it scales effortlessly to large banners in the woods and works just as well on social media and in email signatures. With this update, Feel Good TentEvent’s visual identity radiates the same freshness and quality as their events.
